Become a Pay Per Click Expert in 5 Quick and Easy Steps!

•July 28, 2013 • Leave a Comment

Ever heard of the 90/10 pay per cliíck rule? Basically it says that 90% of PPC success is enjoyed by only the top 10% of advertisers who know the inside methods to getting the most from their PPC campaign. And oddly enough, it’s basically true. Especially when it comes to Google’s AdWords, which offers the most advanced methods to help advertisers get their money’s worth (and then some!)

Some people use PPC as their primary source of search engine marketing while others use it as a way to get steady supplemental targeted traffíc. As an SEO professional I’ve developed PPC campaigns for my clients so they get targeted traffíc while the organic optimization is ramping up, which often takes weeks or months. Whatever the reason, PPC is a good way for any online business owner to get targeted traffíc and a great way for those who know how to use the system to their advantage. And that’s exactly what this article will do for you.

But before we dive in, just why is AdWords so valuable? There are plenty of reasons but for starters…

1. AdWords listings are seen by more than 80% of all Internet users on millions of sites ranging from Google and AOL to very specific niche locations it would otherwise take forever to research and manage independent advertising accounts with.

2. Your ads can be targeted specifically by region or language.

3. Ads that you can constantly update and test are a great way to test what keywords are really best for targeting in your organic SEO efforts, which can be very time consuming and expensive.

Step 1: Get an AdWords Account

If you don’t already have an AdWords account, it’s easy enough to sign up for at http://adwords.google.com. Once you have your account you can begin creating ads and finding the best keywords. Actually, you can use Google’s free AdWords keyword research tool even without an account by visiting:

https://adwords.google.com/select/KeywordToolExternal.

Step 2: Develop a Killer Ad

Here are the things to know about ad development broken out by Title and Body…

Ad Title:

1) Use targeted keywords NOT your company name

2) Mention a benefit, rather than a feature.

3) Take advantage of the “Dynamic Titles” feature by entering the following code in your title “{KeyWord: Your Keyword}” (without quotes.) This allows you to use the same ad body text with a dynamically generated title that matches exactly what the searcher is looking for and makes your ad the most relevant it can be. By the way, this is case sensitive; “{KeyWord: Your Keyword}” will make the first letter of each word capitalized while “{keykord: your keyword}” will make it all lower case.

Ad Body:

The body or text of your ad need only do two things; hook ‘em and then reel ‘em in. The hook is something that peaks their interest such as “íncrease your profíts with XYZ software.” While reeling them in involves what traditional marketers refer to as a “call to action.” This might be “Download your Free 30 day Tríal now.”

Note: Do not over capitalize your ad. At best just capitalize the words you feel are most important to the viewer. It’s OK to capitalize the first letter of each word in the title but not the body.

Step 3: Maximize URL Usage

While we’re on the subject of what the searcher sees in your ad, we need to consider the URL. Google will let you make the visible URL different than the actual URL leading to the landing page where the visitor will end up after clicking your ad. This is huge! Take advantage of it.

This feature will let you test multiple landing pages in your ads to see what pages are converting sales best while showing the visitor the “display” URL for your product. Let’s say the landing page being tested in this particular ad is “…com/XYZ/purchase3.htm.” When that ad gets clicked you will soon see if “/purchase3.htm” is converting better than “/purchase1.htm.” But here’s the magic… By using a display URL of “…com/XYZ/” , and actually having the product there as well, you are building your brand and providing a visual queue for users to manually type in the URL if for some reason your landing page is unavailable.

Step 4: Use Special Keyword Advantages

Obviously keywords are a very big factor in the success of your campaign. Choosing the best keywords is extremely important and using Google’s “Keyword Matching Options” can help take your great keywords one step further. Just clíck the “Advanced option: match types” link when setting up your ads and choose from the following…

1) Broad Match: Is the default and will show your ad each time all of the keywords in your keyword phrase are entered.

2) Phrase Match: Looks for the order of words in your keyword phrase and only shows your ad if the order matches. Your ad will still show if your phrase is any part of the search query, but only if the word order is the same.

3) Exact Match: This is the most stringent and will only present your ad if your exact keyword phrase, and ONLY your exact keyword phrase, is used.

4) Negative Match: This is a nice feature that will stop your ad from showing if a word appears in the search query that you don’t want to get clicks for. The most common example is “free” which would eliminate you paying for clicks from people who just want a free version of what you offer.

Step 5: Find and Use the Best Keywords

Now for the most important aspect of your PPC campaign; keyword selection. The more targeted keywords you can find, the better. Google offers a great free keyword tool as we discussed early on. Here are the qualities to look for in your keywords:

1) A good “Average Search Volume” rating (check out the blue bars)

2) A high search volume for the previous month (especially true for seasonal topics)

3) The lowest possible “Advertiser Competition” rating

4) Look for common misspellings and use the “exact match” feature to get plenty of low cost targeted traffíc.

5) Scroll down the page and find hidden gems that others miss. There are a lot for those who look carefully enough.

Insider Tip: You can also collect hundreds of low volume keywords, put them in a spreadsheet for easy upload and use the “Dynamic Title” feature we discussed earlier to generate hundreds of low cost highly targetëd leads.

Professional Tip: SEO professionals typically use specialized keyword selection and SpySoftware because it does weeks worth of work in a matter of hours. Keyword Elite for example, can generate thousands of valuable keywords in minutes and does “ethical spying” that exposes the competition and makes placement takeover easy.

That’s all you need to know to join the top 10% of PPC advertisers getting the most out of their campaigns with minimal effort. Best of luck!

SEO Software Bargains and Where to Find Them

•July 28, 2013 • Leave a Comment

Using the right SEO software is one of the most important things you can do for your website’s success but finding it is not always easy. The products you hear the most about are often just the most advertised and not necessarily the best, or at least not the best to fit your particular needs.

For the most part, just about any product can help you in some way unless it’s a real piece of junk. So if you already have one and are not getting the results you want, try to spend a little more time with it and make it pay off. But if you are looking, read on. This article focuses on three that have helped thousands get the ranking they need. Even if one is not right for you, you can see what the top rated tools do.

But before we dive into the tools, let’s look at why we need them. In short; using SEO software is like buying time and expertise. A good product will save you a great deal of time and deliver the results of a search engine optimization expert. If you have a lot of free time to learn and perform manual SEO, you can save a hundred or so bucks and do it all without a tool. If you’d like to see faster results and focus your time in other areas, it’s probably worth the money to buy a good product. Of course with so many claiming to be the best, the hardest part is finding the one that will work for you.

Over the past nine years, as an SEO consultant, I’ve used over a dozen well known, and not so well known SEO tools. The results have varied from “Wow!” to “What a waste!” We’ll focus on the “Wows!” three types, one of which is likely to do what you need; 1.) Jumpstart (for maximum return with minimum cost), 2.) Site Owner’s Best Friend (to tackle major SEO tasks and more), and 3.) SEO Pro Pick (what SEO professionals use to get the best possible results in the least possible time.)

So here they are…

1.) SEO Equalizer

Those new to SEO, looking for a jumpstart with SEO software have found a winner with SEO Equalizer. It became popular as an SEO spy tool and soon caught on as a great link building program and keyword analyzer. It provides an easy ‘in’ for anyone wanting to take control of their Web placement destiny. It’s great for anyone who wants to minimize spending, boost ranking and does not mind waiting a little longer to see great results (as compared to the Pro Pick, SEO Elite below.)

Here’s what it does best:

A.) Finds your most competitive keywords and phrases.
B.) Locates and analyses competitor sites.
C.) Builds and helps maintain link partnerships.

Quick to learn and easy to use, SEO Equalizer is also one of the best bargains..

2.) Traffic Travis

This is a one of those hidden gems you dream about finding. A great app that not a lot of people know about (probably because the name is not very descriptive.) With a price tag of about $100, Traffic Travis is powerful enough for professionals and easy to use for a website owner, new to search engine optimization, who just wants results with very little learning curve.

Traffic Travis is like the “Swiss Army Knife” of SEO software and has become known as the “Site Owner’s Best Friend.” Here’s some of what it does…

A.) Finds, sorts and organizes your most important keywords. B.) Shows your site’s (and competitors’) rankings on major search engines. C.) Completes full SEO page analysis for any Website, so you can see what the top ranked pages are doing right for ‘on page optimization’ and how you can do even better.
D.) Helps build and manage backlinks (very important for Google.)

E.) Manages your Google AdWords campaign if you do PPC.

F.) And even builds online survey pages to quickly collect visitor feedback once they find your site.

It’s tough to do an “apples to apples” comparison of this one with either of the others. It wears a lot of hats that Website owners can benefit from. Like SEO Equalizer it has shown me slightly slower results than SEO Elite, but is a great value.

3.) SEO Elite

My first “Wow!” happened in 2005 with SEO Elite. This app was the first truly affordable piece of SEO software I came across that did all it promised. At $167 it’s about half the price of similar products but packs a lot more punch. It has three things that impress me almost as much as the results it gets…

1.) No annual feës (unlike some that charge $100 a year in “subscription” fees.)
2.) Free upgrades for life (I’m already on my third version and it just keeps getting better!)

3.) No Questíons Asked, 8 Week Guarantee or full rëfund.

That’s why I bought it. This is why I kept it…

Google results after the first four weeks:

# 1 Spots = 7

# 2 Spots = 11

# 3 Spots = 16

Links = 409 high quality inbound links obtained (extremely important to rank well on Google)

That was all in the first month and for just one site. In the three years since then I have received hundreds of additional top rankings spanning multiple sites.

Here are some of the things SEO Elite does very well…

A.) Let’s you check your site’s ranking for unlimited keywords on the major search engines.

B.) Tracks any changes in rank and notifies you.

C.) Finds the best possible link partners for your site, based on Google’s standards.

D.) Shows which partners are still linking back to you.

E.) Performs backlink searches on all major search engines.

F.) Analyzes and compares special search commands on Google.

G.) Finds exactly which websites your competitors are advertising on.

H.) Helps you eliminate any penalized websites you link to.

If you need great SEO software, can invest $167 and don’t mind spending a few hours mastering a new tool, SEO Elite is worth looking at. It’s the most widely used professional SEO software package for a reason.

Getting the right SEO software can be the best buying decision you ever make for your website. Enjoy!

Think Keyword Density is Still a Factor

•January 11, 2012 • Leave a Comment

Think Keyword Density is Still a Factor? Prove It!

As I read her email I could literally feel my blood pressure rising. She’d heard me speak at a webinar I did for Wordtracker about ecommerce copywriting where I said keyword density hadn’t been a factor in SEO copywriting for years. The lump in my throat got bigger as Zoe (not her real name) explained why she thought the myth about keyword density simply wouldn’t die.

“Keyword density is going to remain a hot (contentious) topic. I just read an article in the “New Yorker” yesterday about the new AOL CEO: “Can Tim Armstrong save AOL?” Apparently AOL is going to put greater focus on being content providers. Here’s an excerpt from page 36:

The writing, too, is often designed to appeal more to search engines than to readers. In the list of “contributor resources” for Seed, the most prominent category is for “search engine optimization”–S.E.O.–the process of packing stories with words that will make them appear higher in the list of results that Google and Bing display when users search for terms related to the subject. Seed links to guidelines that instruct writers to pay attention to what is called “keyword density”: the number of times that certain phrases appear in a story as a percentage of total words in a piece. If you’re writing a story on herbal tea, you should use that phrase early and often.’

“So, while I’ve read articles by plenty of respected SEO experts who insist they’ve tested various keyword density models and it doesn’t correlate with returns, I have to say I’ve read at least as many articles like this that still bang the keyword density drum. Well you can see how the mixed messages can be frustrating.”

“Writing often designed to appeal more to search engines?” “Packing stories with words?” Arrgg! Give me a break! Talk about old school. Keyword density has not been a valid measure of SEO copywriting success in probably 8-10 years now.

  • Do you need to include keyphrases in your copy? Yes.
  • Do you need to “pack” your copy with keywords? No.
  • Does your content need to appeal more to search engines than people. Absolutely not!

Yet, dreadfully, Zoe is right about one thing. There are still plenty of so-called experts out there that will swear to you copy must be written to a certain keyword density percentage. They’ll vow that this is the only way to write search engine optimized copy. To those who believe this, I say:

Oh Yeah? Prove It!

Have you ever tested it? Or are you just blindly following this outdated myth that refuses to die?

I can prove that keyword density is not an issue. Can you prove – quantifiably show me in a measurable form – that copy must have a certain keyword density to rank high? I’m sure you’ve written pages that have a 2%, 5% or even 10% keyword density ratio, but what happens if you drop some of those phrases from the copy? Does the ranking drop? Not in my experience.

In fact, clients have hired me to rewrite their previously awful-sounding copy to be more natural. While the former copy was not keyword stuffed, it did not flow very well at all. Rewriting it without so many keyphrase mentions not only improved conversions, but also *increased* rankings.

When writing SEO copy for my clients, I don’t ever calculate keyword density and the pages rank consistently well.

From as far back as 2006, Matt Cutts (Google’s Antispam Chief) and other officials have stated that keyword density is a non-issue. Here are just a few quotes from Matt and Google.

2006: “I’d recommend thinking more about words and variants (the “long-tail”) and thinking less about keyword density or repeating phrases.” — Matt Cutts

http://www.mattcutts.com/blog/seo-advice-writing-useful-articles-that-readers-will-love/

2008: “Keyword Density: Not really a factor. Yes keyword should be present but density is not important. Include the keyword but make writing sound natural.” — Matt Cutts

http://www.mattcutts.com/blog/join-the-webmaster-chat-today/

2009: “As long as I’ve been at Google, keyword density has not been a core factor in either the main site text, title tag or any of the other associated tags.” — Adam Lasnik speaking at Search Masters ’09

http://www.youtube.com/watch?v=RhknZUEueKc (About 3:00 mins into the video)

2010: “‘Keyword stuffing’ refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results. Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.” — Google Webmaster Central

http://www.google.com/support/webmasters/bin/answer.py?answer=66358

Please, PLEASE don’t just follow along with what the majority of people online are repeating. If you read interviews from AOL saying they instruct writers to use keyword density and you also read blog posts from reliable sources telling you not to subscribe to keyword density ratios, test it yourself. Find out for yourself who’s telling the truth.

Remember what your mother used to ask you: “If your best friend jumped off a 100-foot cliff, would you do it, too?” Honestly, whether we’re talking about SEO copywriting or not, following the crowd is usually the kiss of death. Keyword density is no exception.

Backlinking Your Way to the Top

•January 4, 2012 • Leave a Comment

Backlinking Your Way to the Top

What is a Backlink?

What’s all this hoopla over backlinks? Every SEO forum and blog you stop by is constantly touting the power and necessity of backlinks so they must be a pretty big deal! So what exactly is a backlink? Simply put, a backlink is a link on another website (external) that leads to a page on your website. For instance, a link on this page to a page on another website would be a backlink for THAT webpage.

How do Backlinks Help us Rank?

Think of it like this: backlinks are human citation. In a sense, we decide what pages we, as internet users, want to show up in the Search Engine Results Pages (SERPs) by linking to the content we like. A page with more links of a higher quality than others will rank higher. The part about quality is really important. It’s not just about who has the most backlinks, it’s about where those links are from.

If you were trying to lose weight, would you be more inclined to trust the opinion of some Joe Shmo or of a professional health expert? This principle is applied to backlinks and the way they affect our rankings. Links from sites that are established as authorities (like the health expert) carry much more weight than a link from someone commenting in a fitness forum somewhere. Google weighs out these links and their value using their complex algorithm and uses this data to decide how to rank your website/webpage. Your site does not have to be a monster authority site to rank highly. Rather, you can rank highly by getting high quality backlinks from other authority sites.

Let’s pretend that the health expert from earlier told us that Joe Shmo actually made some good points and his opinions are quite valid. Wouldn’t we start to trust Joe Shmo more and see more value in his opinion? Similarly, if an authority health site linked to Joe Shmo’s small niche site, Google would realize that maybe Joe’s site is more authoritative then they realized, and they would rank it higher. The web is not controlled by computers. It is run by people, and this is reflected in the way we act and link online. Search Engines know this and respond accordingly to try to give us the results that we demand and construct ourselves.

How do we get Backlinks?

Now that we know the importance of backlinks and why they affect our rankings the way they do, we need to figure out how we can get some. A full answer to this question might take some hundreds of pages, so we’re going to take a broad view of some backlinking strategies to get a good idea of how to get quality backlinks.

Sadly, backlinking isn’t as simple or straight forward as our health expert example above. You’re not so likely to be granted a link from some powerful authority such as CNN or Apple just for creating great content. Our techniques are going to have to be a little more guerilla-esque. This isn’t to say that the quality of your content doesn’t matter, it’s quite the opposite. At the core of your marketing and backlinking strategy should be great, quality content. We’ll assume you already know how to make great content and get on with the backlinking.

There are many different ways to get backlinks and each of the methods takes time to learn and master. Rather than getting super-in-depth with any single backlinking strategy, I’m going to provide you with a list of ways to get backlinks. We are going to continue this SEO course by covering the governing principles of backlinks and how to measure their quality – knowledge you can apply to every single backlinking method successfully. Here’s a comprehensive list of ways to get backlinks:

  • Free blogs (blogger, wordpress, squidoo)
  • Profile backlinks 
  • Blog commenting 
  • Article Marketing 
  • Press releases 
  • Social Bookmarks 
  • Website directories 
  • Blog Carnivals 
  • Video marketing 
  • Forum Commenting 
  • Document Distributors 
  • Podcast Directories 
  • Software Distributors

Each of these methods can be deeply explored to achieve the best results. For this SEO Course, we are instead going to cover the factors that make a great backlink.

Anchor Text

Anchor text is the clickable text in a hyper-link. For example, if you look at the links in the resource box for this article, one of them has the anchor text “SEO Course” while the other simply has my website’s URL as the anchor text.

Anchor text is very powerful and has a big impact on how effective a backlink is. Anchor text gives search engines a quick glimpse of what the page on the other side is going to be about, so you want to use your keyword and other keyword variations as often as you can. Google and other SEs look at the text closest to a link to decide what it’s about, and in essence, your anchor text is technically the closest text to the link (it IS the link!). You won’t always have the option to use anchor text, but don’t give up an opportunity when one presents itself.

Seven Tips for Onpage SEO

•January 3, 2012 • 1 Comment

Seven Tips for Onpage SEO

When it comes to onpage SEO, it’s estimated that Google checks up to 200 onpage SEO parameters. And since Google keeps its ranking algorithms a secret, no one really knows what these checks are or even if the estimate is anywhere near correct. But none of that matters when it comes down to it. As long as you can apply a handful of the top onpage SEO strategies, you can get your web pages to rank and draw traffic.

Choose the Right Key Phrase for Onpage SEO

If you want a web page in one of the top ten search engine positions, you need to perform your SEO on a keyword or key phrase that does not have too much competition. You don’t want to take on keywords that the big guys are throwing a lot of money at or ones that too many people are competing for. It’s not that you couldn’t get to page one for these keywords, but achieving, and maintaining, your ranking would be more difficult. First, you want to get to page one, then you want a good chance of staying there.

There is one method of analyzing key phrases that is not foolproof but may give you an edge. Choose keywords and key phrases that match the following criteria:
1. Find key phrases that get more than 1000 searches per month on Google. You can check this using the Google keyword tool.

2. Go to the Google search page and search on your key phrase with the word ‘allintitle:’ in front of it (remember to include the colon). So for the key phrase of ‘yoga poses’ you would use the following search command: allintitle: yoga poses.

3. When the search is entered, look at the top of the Google search screen to see how many pages are returned for that search. The number of pages must be less than 100,000.

This method of keyword analysis is simple and free but suffers from one major drawback. It assesses the competition by finding the number of pages that the search finds. This gives a guideline to the amount of competition for that search term but doesn’t give any indication of the strength of the competition. I don’t know of a simple free way to do that, but there are tools available that can provide that information for a reasonable cost.

Seven Onpage SEO Techniques

Once you have chosen the key phrase that you want your page to rank for, you need to apply some onpage SEO techniques to it. The search engines will look for the pages that best match the search term that the user enters. Hence the need for 1000 searches a month or more. It’s no good optimizing for a search term that no one searches on. Once you know that a fair number of people are searching for your chosen key phrase, you need to make sure your web page makes good use of that key phrase. Here are seven onpage SEO techniques you can use to make sure the search engines take notice of your page for that search term.

1. Purchase a domain name that matches your key phrase. For example, if your key phrase is ‘yoga poses’, the ideal domain name would be yogaposes.com. If you can’t get an exact match, try using hyphens to separate words or add a word as a suffix such as yogaposesexplained.com. You could add a prefix word but suffix words tend to rank better with the search engines.

2. Get your key phrase into the URL of the page. This is already taken care of if your key phrase is in the domain name but you can perform onpage SEO on sub-pages as well. So for instance you might have a URL like yourdomain.com/ yoga-poses.

3. Make sure the keyword appears in the title of the web page and in the meta keywords tag. If you don’t know what this means, you need to make sure your web developer understands your requirement for this. The keywords tag is not as important as it used to be, but it’s still worth using as part of your onpage SEO strategy.

4. Put your keyword into headings. If you can place your keyword into heading text such as heading 1, heading 2, etc, this will highlight it for the search engines. Ideally get your keyword into level 1, level 2 and level 3 headers.

5. Make the keyword stand out. Identify your keyword to search engines by putting it in bold, underline or italic. Search engines regard words with special formatting as important.

6. If you have an image on your web page, put your keyword into the ‘alt’ tag of the image. If you don’t have an image on your web page, it might be worth finding a relevant image for the subject. Not only can you use it for your onpage SEO but it can add interest for the reader.

7. Make your keyword prominent in the first sentence and the last sentence of the text on your web page. The search engines often pay more attention to the beginning and end of the content on your page.

Keyword Density for Onpage SEO

You will want to scatter your key phrase throughout your web page’s content. Keyword density is usually measured as a percentage of the total words on a page. So, if your web page contains 100 words and your key phrase appears three times, your keyword density should be three percent (assuming your key phrase is just one word). You might assume that the higher the keyword density, the better it is for onpage SEO, but this is not necessarily the case. Too high a keyword density will get your page penalized by the search engines. Besides, overloading your content with your key phrase will make your content less readable and therefore less appealing to your readers. There’s no point getting people to your web page just to see them leave again out of boredom or frustration.

A keyword density of around three percent is ideal, but a density anywhere between one and five percent is fine. The caveat to all this is that it should read sensibly so don’t get too hung up on getting exactly three percent. It’s far more important to keep your visitor’s interest so they keep reading. Onpage SEO is there to serve the needs of your website. Don’t make your website a slave to onpage SEO.

SEO for Mobile Websites

•April 8, 2011 • Leave a Comment

SEO for Mobile Websites

Mobile Web usage is growing stronger every day. The popularity of this service is one of the main reasons behind the smartphone’s dominance of the mobile communications market. On-the-go Web access is also proving to be one of the most sought-after conveniences of Web users today.

The mobile-friendly versions of popular social media sites and search engines have long enjoyed high visitor traffic. Blogs and business websites are starting to benefit from the trend, acknowledging how the population of mobile Web users can significantly change site traffic and possibly contribute to revenue. Many SEO experts recognize the quickly-rising percentage of users who access the Web through their mobile phones.

Basic mobile SEO

There is a notion that mobile SEO is a separate branch of SEO. While there are slight differences between both concepts, the two processes have a similar goal: to help websites rank in search engine results and dominate their respective niches.

The first thing you should keep in mind when doing mobile SEO is that the process is still based on traditional SEO principles. The proper usage of keywords, tags, and anchor links is as important for mobile websites as it is for regular websites. However, you should remember that mobile search engines often consider a site’s speed and its ability to be rendered well on a particular phone.

Creating a mobile version of your site and venturing into mobile SEO can help you capitalize on the growing mobile Web user population. Businesses and companies are at risk of losing revenue when they take mobile SEO for granted. With smartphones and tablets selling like hotcakes these days, there’s no reason for you not to take advantage of the trend and enjoy success for your business.

Of course, it’s understandable if you’re a little skeptical about mobile SEO’s abilities in making your business more successful. The Web provides a lot of articles on how mobile SEO can benefit small business, especially those that cater to localized markets. You can use these articles as resources for the basics of mobile SEO. You can also contact a professional SEO provider, in case you’re interested in the method.

Mobile SEO Keywords

Web designers usually overlook keywords even if they are aware that they are designing a mobile website. If you can’t design a mobile website, make sure to hire a designer who is knowledgeable about SEO. Your working relationship with your web designer is a critical part of your mobile SEO strategies.

If you’re thinking of optimizing your mobile website using the keywords for your regular website, think again. Smartphones and tablets are structurally different from laptops and desktop computers. Typing on a mobile phone or dealing with an onscreen keyboard is said to be a big factor for users to choose shorter keywords. These users may search for keywords that are more concise. Experts call it the “rush search”.

Before consulting your Google Mobile Keyword tool, keyword analysis must be completed. First, you have to revisit and restudy your target market and niche. You have to think from a different perspective and put yourself in a mobile Web user’s shoes. List down all the possible keywords, regardless of competition, length, and strength, then get some recommendations from your customers, friends, and colleagues. Then, jump into AdWords and use they Mobile Keyword tool. Look for keywords Web users are actually searching for. Just like typical keyword research, you have to know the strength of every keyword you are going to use.

What’s the point of researching keywords without consulting Adwords and the Mobile Keyword tool first? This helps you re-associate yourself with your business and market. Some SEO experts forget the essence of knowing their market because of the vast availability of keyword tools. They always end up choosing high-ranking keywords without even considering major factors that may affect their business. For example, if you’re selling secondhand or used Chanel and Hermes items, you would not want to mistakenly choose the keyword ‘brand new designer bags’, just because you were distracted by the long green bar that indicates its rank.

Basically, you should have a mobile version of your website if you want to jump into the mobile SEO bandwagon. However, if you’ve already established a strong domain authority, creating a new domain may affect your site negatively. Instead, use a sub-domain to retain your current domain authority and link juice. The mobile version of your website should always be in XHTML or Basic XHTML format. This is where you can use your new mobile keywords.

Have a mobile search self-test and analysis

If you’re not familiar with mobile searching, you can do a self-test of how it works. Knowing the search engine is like studying your battlefield. You have to recognize the competition, the competitors, the rankings, and the current situation. Accessing some mobile websites can give you ideas on what you can do for your website.

Investing in mobile SEO

Some think that mobile SEO is only for businesses that have secure markets. There are business owners who opt to do mobile SEO to show success, because the process often requires more financial resources. On the other hand, some business owners choose to venture into mobile SEO to strengthen their promotion strategies, because they know the importance of having a mobile presence today.

Meta Title Tags are Gold

•August 31, 2010 • Leave a Comment

How to Write Compelling Page Titles

From an SEO perspective, the title of the webpage is very important. These are the words that describe what your page is about and are the first words that a search engine sees when it crawls your webpage looking for content to add to its index.

The page title is also what the searcher sees in a search result – so the page title is very important in describing what the page is about and if the title meets the searcher’s criteria, then it is more likely to be clicked on and your page opened.

It is safe to assume that the majority of searchers these days will be tempted to either click or ignore based on the content of the title. This is like your ad in the natural search section of the search engine results page.

Now that the impact of the title of the webpage is obvious, let me explain how to write an effective and powerful title.

First the basics! The webpage title aka the title tag is the synopsis of the content of the web page. So, as no two pages on your website are the same, hence why should their title tags be? Therefore, as a general rule, title tags for each page on your website should be unique. This is an added bonus from an SEO perspective, because now you can target many more keywords and spread your reach across search engine indexes.

The second thing to consider is whether you want to add your company name in the title tag? The answer is that it depends on your branding strategy. If your company name is a known brand, or if you want to promote your firm name as a brand or if your company name consists of keyword(s) that you want to target such as ABC Family Solicitors targeting the keyword “Family Solicitors”, then by all means add your company name in the title tag. If not, then use the limited but valuable space to add your targeted keywords. If you do decide to add your company name, make sure that it is at the end of the title. This is because you want search engines and your visitors to first read the targeted keyword(s) for that page and then the company name.

It is important to remember that since the title tag is the synopsis of the content of the web page, you need to make sure that the title tag is relevant. For example, the title tag for an about us page is “About Website Design Company – ECommerce Partners”. Hence, the title tag does its job of informing what the page is about. Now, you might have noticed that instead of “About Us – ECommerce Partners”, we added “About Website Design Company – ECommerce Partners”.

The reason is because “Website Design Company” is one of the key phrases we want to target and so, we replaced “About Us” with “About Website Design Company”. This brings out an important point. We need to do a keyword analysis before we write an effective and powerful title tag.

Keyword mining and analysis is a very important part of writing compelling page titles and is a part of the Search Engine Optimization service that First One On provides to their clients.

The next step after keyword analysis will be to write down title tags for each and every web page on your website.

Please be careful when writing title tags and don’t over stuff keywords in the title. Doing so will undermine the power of the title tag and defeat the purpose of better ranking in the search engines. The title tag is the title of your web page and so it must be relevant and meaningful. Remember, this is the title in your AD in the natural search listings of the search engine.

General Suggestion: You cannot promote all of your keywords in one page. Normally, you should promote 3 to 5 keyword phrases per page. The ‘Title tag’ should contain up to 3 important keywords that match to the body of the page content. If the keyword you are trying to promote is highly competitive, you can consider repeating the important keyword twice in the first 100 words of the page content.

Limit the length of the title keywords to 65 characters or less, including spaces. There’s no reason to have the engines cut off the last word and have it replaced with a “…” Note that some search engines are now accepting longer titles and Google, in particular, is now supporting up to 70 characters.

Use a divider when splitting up the keywords. We generally recommend the use of the “|” symbol aka the pipe bar. Others choose the arrow “>” or hyphen “-” and both work well.

Re-using the title tag of each page as the H1 heading tag can be valuable from both a SEO keyword targeting standpoint and a user experience improvement. Users who go to the page from the search result listing will have the expectation of finding the title they clicked on. Users will be more likely to stay on a page they’re reasonably certain fits their intended search query.

About The Author:
Peter Bowen is a seasoned marketing communications professional with an extensive web based marketing background, he won the 1994 Entrepreneur of the Year award for developing an online shopping mall when the internet was in its infancy. Passionate about internet search engine marketing and “converting clicks into customers” by applying proven SEO strategies.

 
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