BASICS OF SEO…

1. The Basics – Building the Perfect Page – Part I

Building the Perfect Page is a series of topics discussing the basics of web page development.

2. Title Element – Building the Perfect Page – Part II

Building the Perfect Page is a series of topics discussing the basics of web page development. This page discusses the importance of the Title Element.

* Title Element – Page Titles
Every html document must have a Title Element in the head section. Some refer to the <title> element as a meta tag (title tag) when it is not. Here is a working example of the title element.

3. META Description – Building the Perfect Page – Part III

Building the Perfect Page is a series of topics discussing the basics of web page development. This page discusses the importance of the META Description Tag.

4. Robots Text File – robots.txt

The robots.txt file is a set of instructions for visiting robots (spiders) that index the content of your web site pages. For those spiders that obey the file, it provides a map for what they can, and cannot index.

* robots.txt Validation
You should validate your robots.txt file. Enter the full URI to the robots.txt file on your server. The robots.txt file always resides at the root level of your web.

5. META Tags – Metadata Elements

The following is a partial list of metadata elements that may be used in the overall site structuring, organization, and search engine marketing strategy.

* META Description Tag
Some search engines will index the META Description Tag found in the <head></head> section of your web pages.

* META Keywords Tag
The META Keywords Tag is where you list keywords and keyword phrases that you’ve targeted for that specific page.

* META Language Tag
In HTML elements, the language attribute specifies the natural language. This document is mostly concerned with how to specify the primary language(s) (there could be more than one) and the base language (there is only one) in HTML documents.

* META Link Relationship Tag
It is helpful for search results to reference the beginning of the collection of documents in addition to the page hit by the search. You may help search engines by using the link element with rel=”start” along with the title attribute.

* rel=”no follow” – Link Relationship Attribute
By adding rel=”no follow” to a hyper link, a page indicates that the destination of that hyperlink SHOULD NOT be afforded any additional weight or ranking by user agents which perform link analysis upon web pages (e.g. search engines).

6. Robots META Tag

The Robots META Tag is meant to provide users who cannot upload or control the /robots.txt file at their websites, with a last chance to keep their content out of search engine indexes and services.

* Googlebot Robots META Tag
The Robots META Tag for Google bot is meant to provide users who cannot upload or control the /robots.txt file at their websites, with a last chance to keep their content out of Google’s indexes and services.

* MSNBot Robots META Tag
The Robots META Tag for MSNBot is meant to provide users who cannot upload or control the /robots.txt file at their websites, with a last chance to keep their content out of MSN’s indexes and services.

7. META Tags Abuse and Misuse – Metadata Structuring and Standards

The SEO Consultants Directory Administrator and Directory Editors were involved in a discussion via email where our interpretation of the Meta data standards are being challenged.

8. Revisit-After META Tag

The revisit-after META tag is not supported by any major search engines, it never was supported and probably never will be. It was developed for, and supported by, Vancouver Webpages and their local search engine searchBC.

9. HTML Comments Tag – HTML Mark-up

There has been a myth that has perpetuated over the years where keywords and keyword phrases listed inside HTML comments tags would add a boost to the overall relevancy of the page. This is not true based on numerous tests we’ve performed during the years 2002 and 2003.

10. DC Dublin Core META Tags – DCMI Dublin Core Meta data Initiative

The Dublin Core Meta data Initiative (DCMI) is an open forum engaged in the development of interoperable online meta data standards that support a broad range of purposes and business models.

Visit this site.

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~ by Ravi Shanker on June 9, 2008.

2 Responses to “BASICS OF SEO…”

  1. really y very informative post..
    i’ll visit here to improve my knowledge in seo..
    Keep this..
    Thanks again

  2. Thanks for your complement I suggest you to add my Feed to your website or blog page…

    Regards,
    Ravi Shanker

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