SEO ON-Page Google Ranking Factors

SEO ON-Page Factors:

1.KEYWORDS: Google patent – Topic extraction For keyword selection, try Overture – Google Ad Words – Google Trends

A. Keyword in URL: First word is best, second is second best, etc. B. Keyword in Domain name: Same as in page-name-with-hyphens

B. Keyword in Domain Name: (Keywords – Header) Same as in page-name-with-hyphens

C. Keyword in Title Tag: Keyword in Title tag – close to beginning Title tag 10 – 60 characters, no special characters.

D. Keyword in Description Meta Tag: Shows theme – less than 200 chars.Google no longer “relies” upon this tag, but will often use it.

E. Keyword In Keyword Metatag: (Keywords – Body)Shows theme – less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice. If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.

F. Keyword Density in Body Text: 5 – 20% – (all keywords/ total words) Some report topic sensitivity – the keyword spamming threshold % varies with the topic.

G. Individual Keyword Density: 1 – 6% – (each keyword/ total words)

H. Keyword in H1, H2 and H3: Use Hx font style tags appropriately

I. Keyword Font Size: “Strong is treated the same as bold, italic is treated the same as emphasis” . . . Matt Cutts July 2006

J. Keyword Proximity (for 2+ keywords): Directly adjacent is best

K. Keyword Phrase Order: Does word order in the page match word order in the query? Try to anticipate query, and match word order.

L. Keyword Prominence (how early in page/tag): (Keywords – Other) Can be important at top of page, in bold, in large font

M. Keyword In Alt Text: Should describe graphic – Do NOT fill with spam (Was part of Google Florida OOP – tripped a threshold – may still be in effect to some degree as a red flag, when summed with all other on-page optimization – total page optimization score – TPOS).

N. Keyword in Links to Site Pages (anchor text): Links out anchor text use keyword?


A. To internal pages- keywords?: Link should contain keywords. The filename “linked to” should contain the keywords. Use hyphenated filenames, but not long ones – two or three hyphens only.

B. All Internal links valid?: Validate all links to all pages on site. Use a free link checker. I like this one.

C. Efficient – tree-like structure: TRY FOR two clicks to any page – no page deeper than 4 clicks

D. Intra-site linking: Appropriate links between lower-level pages


~ by Ravi Shanker on July 31, 2008.

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