Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC)

1. Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC)

Organic search engine marketing is marketing a website to improve the ranking for its web pages in the organic, or natural, search engine results pages (SERPs).

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Paid search engine marketing is incorporating paid advertising strategies such as Google’s Ad words or Yahoo’s Search Marketing in order to be listed in the “sponsored” or “advertisement” sections of the search engine results pages (SERPs).

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Organic S E M v. Paid S E M (PPC)

With the increasing costs of paid search engine marketing, advertisers have been suffering from a downward trend in return on investment (ROI). On the other hand, with more sophisticated and proven strategies for organic search engine marketing, the return on investment (ROI) for those who market to rank higher naturally in the SERPs is increasing. Therefore, we advise e-commerce companies, affiliates and super-affiliates alike to shift their resources from paid search engine marketing to organic search engine marketing.

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~ by Ravi Shanker on February 13, 2009.

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