Blogs v. Static Web Pages

2. Blogs v. Static Web Pages

Blogs have an inherent and distinct advantage over static web pages. Search engines like blogs better. Everything being equal (design, content, page layout, H tags, Alt tags, age, etc.), a blog page will outrank a static web page more often than not. However, all things are not equal! Blogs take advantage of plug-ins, or features, to be very search engine friendly.

We create and customize “Power Blogs” for our clients. A “Power Blog” is a search engine friendly WordPress blog with tons of SEO plug-ins. Once we install a Power Blog we use it as a platform for Web 2.0 marketing, a.k.a. social marketing.

Blogs v. Static Web Pages

The benefits of our Power Blog include:

(A) Multi-Channel Visitor Strategy – Instead of having Google be responsible for 95% of your visitors, now you can also get visitors from all of the Blog Search Engines. Because blogs use RSS (really simple syndication), you will find that other websites are syndicating your content on their websites, bringing you more visitors and links. By having multiple streams of visitors you protect yourself in case one of your traffic streams starts to underperform.

(B) Free Links To Your Site – The amount of links that you have to your site plays a huge role in how highly you rank on Google. By utilizing the Trackback feature in WordPress, you can automatically get other websites to link to you for free.


~ by Ravi Shanker on February 14, 2009.

One Response to “Blogs v. Static Web Pages”

  1. It is true you can generate a lot of traffic from blogging, rather than relying on google.
    Interesting topic.

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