Unique Content and Web 3.0

4. Unique Content and Web 3.0

Once you have targeted the long tail keywords for your business or niche, then you can start marketing for them.

The cornerstone for organic search engine marketing is unique content creation. Whether it’s 500-word articles, blog posts, blog comments, forum posts, social snippets, or videos, you are going to want to be able to create unique content based on your long tail keywords.

Unique Content and Web 3.0

Unique Content and Web 3.0

Web 3.0 is a term that refers to the future of the World Wide Web. In our opinion, that future includes the “Semantic Web” or web use affected by artificial intelligence. Sounds kind of like Star Wars, Alien and E.T. all wrapped into one big and scary WWW…doesn’t it?! Well, not really of course. Semantic Web in this case just means that search engines will be able to figure out what a web page is all about in a different, more intelligent way. The major idea here is that search engines will take a more encompassing view at a page and understand its meaning rather making a determination based on figuring out which keywords pop up most often. In this new Web 3.0 scenario, a search engine might find a web page on “sun tanning in Florida” to also be quite relevant to “sun tan oil application” and therefore líst this example page in the search engine results pages under both keywords.

What does Web 3.0 mean to you? Basically, when creating your unique content, keep the semantic web concept in mind and use synonyms for your target keyword wherever it’s natural. Don’t stuff keywords in your content, i.e. use a keyword just to use it and not when it should be used naturally…and don’t stuff keyword synonyms either!


~ by Ravi Shanker on February 17, 2009.

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