Successful SEO Begins With Keyword Research and Analytics

Putting The Cart Before The Horse

Most people begin to err when they begin to promote their new business.

Just recently, I spoke with an individual who started a business in a pretty competitive field. I don’t view heavy competition as being a bad thing. In fact, I find that there are often enough customers in any niche to support the additional competitors, especially when a new competitor answers a need not served by the current players.

The individual to whom I refer made his mistake by focusing 95% of his advertising budget on Search Engine Optimization (SEO), before he even knew what keywords would help him to be profitable in his business! He has so far blown $9,500 of his $10,000 to optimize his website for the search engines, and he still does not know what keywords will drive traffic to his website, leading to sales conversions for his website.

Promote New Business

Promote New Business

His “backwards” approach has left him with only $500 in his budget, with little hope for his future. He now emails me 4-5 times a week, always in a state of utter panic. All I can tell him is to be patient, since he has to learn how to “bootstrap” his way to success, now that he has no budget left to build strong and fast.

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~ by Ravi Shanker on February 19, 2009.

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