Successful SEO Begins With Keyword Research and Analytics

Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising is a process where you bid on keywords in the major search engines, through Google Ad words, Yahoo Search Marketing, etc. You tell the search engine companies what words you desire to bid on and how much you are willing to pay for a visitor, and the highest bidders for that keyword phrase will be shown above and to the right of the free results in the search engine results pages.

Pay-Per-Click

Pay-Per-Click

Keyword research, utilizing systems like Word Tracker, or my favorite, NicheBot will enable you to brainstorm keywords and get a good idea of which keywords might be more profitable for your business.

Pay Per Click Advertising

Pay Per Click Advertising

By utilizing Google Analytics or Yahoo’s Panama Full Analytics (traffic analysis), an online marketer can follow a visitor from the search engine to the marketer’s sales page. Where this is important is it enables an online marketer to uncover the essential business knowledge of which “keywords” will bring people into a website and help convert those visitors into customers.

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~ by Ravi Shanker on February 23, 2009.

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