Successful SEO Begins With Keyword Research and Analytics

The Backwards Thinking

The backwards thinking I referred to in the beginning of this article was the idea that many people put SEO in front of their keyword research, keyword tracking and keyword conversion statistics.

An industry I like to pick on is the travel industry. To rank well for the solitary keyword “travel” in the search engines requires an astronomical SEO budget. But most people seeking travel information are looking for something just a bit more specific, like: Disney vacations, Hawaii vacations, and European travel.

So long as a keyword has been proven to convert visitors and sales, then it makes sense to optimize for that keyword. But you will never truly know which keywords will convert visitors and sales, until you have invested some of your budget into pay-per-click advertising and traffic analysis.

Convert Visitors And Sales

Convert Visitors And Sales

Once the necessary “keyword” knowledge is in hand, then the marketer can make an investment into search engine optimization for those keywords that can actually make them money, and with good SEO deployment, the marketer can find that they can actually capture a lot of the search engine traffic for specific keywords through the search engines’ free listings.

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~ by Ravi Shanker on March 2, 2009.

One Response to “Successful SEO Begins With Keyword Research and Analytics”

  1. I agree with you, keyword research is the starting point of any SEO campaign. There are many good free online keyword tools on the web.

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