Easy Way to Really Understand Long Tail Keywords

Long Tail Keywords

Have you heard of the 80-20 rule? Well, an Italian economist called Pareto noticed that 80% of land in Italy was owned by 20% of the population. His work was taken up by others until it entered mainstream thinking. You’ve probably heard variations of what’s now become known as the 80-20 rule, or the Pareto principle. They go like this: we spend 80% of our time with 20% of our friends, or we wear 20% of our favorite clothes 80% of the time.

More generally, of course, it is a common rule of thumb in business: e.g., “80% of your sales come from 20% of your clients.” In business, for example, Microsoft noted that by fixing the top 20% of the most reported bugs, 80% percent of the errors and crashes would be eliminated.So far, so good. But what if you found out that – where your website is concerned – the Pareto principle didn’t hold up so well? That 80% of your major keywords only account for 20% of your sales? In other words, by focusing on a handful of major keywords you may be missing out on the ‘real’ keywords that prospective customers are actually using to find your product or service.


Long Tail Keywords

Long Tail Keywords



Most webmasters apply the 80-20 rule: that the top keywords provide 80% of the business, but in practice, this has proved to be the opposite. In other words, the keywords that are most sought after are actually rarely those that provide the most business.

Let me put it another way: your website is far more likely to receive most of its search engine visitors through an assortment of low-volume search queries instead of a small group of keywords. And this means that by focusing on identifying the keywords which receive a lower volume of search queries you will see a jump in the overall amount of prospective customers from, say, Google, to your website.


~ by Ravi Shanker on March 24, 2009.

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