The Quick and Easy Way to Really Understand Long Tail Keywords


What are these keywords? And how will they improve my visitor traffic?


Well, these keywords have become known as Long Tail Keywords. “Long Tail” because they are phrases that are usually made up of more than three words. For instance: “Paint” is not long tail, but “Outdoor paint for wooden shed” is long tail. Or, take “shoes”: “Adidas running shoes” is almost there. But “Adidas running shoes for women” is a long tail keyword.

Can you see the difference between “horse training” and “quarter horse training products”? Here is another example: ‘Credit Cards’ is the general keyword but effective long tail keywords within this niche could include: ‘good low cost credit cards for nurses’, ‘credit cards for people with bad credit’, ‘credit cards with low interest’, ‘benefits of corporate credit cards’, and so on.

The core ideas about long tail keywords is that there is less competition for them, so it’s easier to get good search engine rankings, and also the fact that people who search certain long tail keywords are much more likely to be potential purchasers. By optimizing your website and delivering content to match these search queries you will be attracting visitors who are searching for specific product information using these and other related search phrases.


Really Understand Long Tail Keywords

Really Understand Long Tail Keywords



And there’s no doubt that long tail keywords are highly effective at attracting traffic. What’s more important, there are thousands and thousands of long tail keywords which no one or very few people are pinpointing and so can easily be utilized.


~ by Ravi Shanker on March 24, 2009.

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