The Quick and Easy Way to Really Understand Long Tail Keywords

So here are four key reasons why you should consider using long tail keywords to optimize your website for search engines:

First, focusing on long tail keywords will slowly but surely lead to more search engine traffic because you will have many, many web pages indexed and ranked for specific phrases related to your products or services. This means higher visibility and so a greater volume of search engine traffic.

Next, long tail keywords lead to higher purchase ratios. Visitors who come to your site via long tail search queries are more likely to purchase or take up on affiliate programs. By focusing on these long tail phrases, you are actually zeroing in on a vast market of potential buyers.

Third, long tail keywords lead to higher page ranking because there is generally far less competition. There is so much more scope for variation when you start digging for the phrases that people actually use when they enter search terms.

Finally, using long tail keywords means that your sites have the potential for greater monetization. People who find your site because they used a search engine such as Google or Yahoo are high value for this reason: they are people who are looking for specific information. So they are highly likely to follow relevant advertisements or subscribe to your blog feed or ezine.

So here’s the nutshell: more long tail keywords equals more potential customers equals more likely sales. Good luck!


~ by Ravi Shanker on March 28, 2009.

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